Foldable Fun

Fold-Ups are going to be HOT this summer – everyone is talking about them, everyone wants them.

And of course, they make the perfect gift!
At Sunglass Hut this festive season, we are all about telling the Fold-Ups story.
Compact, portable and oh so much fun – there is something foldable for everyone, whether you are a Ray-Ban original, a Prada loyal or a Persol retro. Add function to fashionable look. Tell the story with Fold-Ups this summer.

Open them up, PUT THEM ON!

Sunglass Hut Deluxe- Sandton City

Sunglass Hut SA invites you to a DELUXE experience

Sunglass Hut launches its fourth annual DELUXE experience in Sandton City on Tuesday 8 November 2011.

DELUXE, is the epitome of all things sensational in the world of sunglasses –   launching early 2012 releases available for the first time in South Africa.  

The Sunglass Hut Deluxe experience showcases the best of the best in fashion, iconic designs, one off originals, limited editions and celebrates the luxury brands housed at Sunglass Hut. Locals can experience the latest in sunglass trends and be the first in the country to own the newest releases this season from brands such as Ray-Ban, Oakley, Stella McCartney, Bvlgari, Tom Ford, Guess, and more.

“Our extensive travels overseas lead to sourcing the world’s most desirable pieces of sunglasses. After careful selection, we have compiled an exclusive range of sunglasses which includes 100 one-off styles available only at the Sunglass Hut Deluxe”, says Christine Thonissen, head buyer of Sunglass Hut SA.

She adds: “Let’s face it, there's nothing quite like the perfect pair of sunglasses. But sometimes finding the best shades to suit your style can be difficult. Our expert consultants will be on-hand to help visitors as they browse our collections from Glam Dolce&Gabbana sunglasses to Prada cat-eyes and everything in between, if you can't find it here, then you probably won't find it anywhere”.

Highlights:

§  Unique shopping experience in Sandton City from Tuesday 8 November – Monday 14 November

§  480sqm of style and sunglasses

§  The exciting re-launch of Stella McCartney

§  A chance to purchase one of the 100, 2012 releases available exclusively at the Sunglass Hut DELUXE

§  Expert assistance from Sunglass Hut style advisors

Perfectly timed in time for summer holidays and the festive season, the Sunglass Hut DELUXE is an event not to be missed.

Milan in pictures

I recently visited the Milan, the fashion capital of the world! What an amazing experience! Milan is also where the head quarters of Luxottica operates from, Luxottica is the leading manufacturer of designer eyewear.

Sunglass Hut introduces PASTELS by Stella McCartney

Following the successful launch of Stella McCartney’s eyewear collection in 2010, Sunglass Hut presents her second collection, a romantic and ladylike inspired story on trend and in line with her catwalk collections for summer 2011.

The pastel and nudes story is testament to Stella’s unique sense of simplistic style, underpinned by an indisputable element of quirk. The summer range comprises of timeless sunglass shapes; from retro round to cat eyes along side elegant shields and classic aviators. It is versatile and undeniably stylish but with a personality all of it’s own. Adhering to the archetypal Stella McCartney aesthetic of ‘less is more’, the simplicity of her design is the element that makes it so fresh and feminine.

Available in pretty pastel pinks, greens, blues, greys and nudes, and ranging from R1950 to R2090 the Stella McCartney eyewear collection is available at Sunglass Hut stores nationwide.


Sunglass Hut: www.sunglasshut.co.za. Sunglass Hut provides people all over the world with sunglass brands and styles for every taste and wallet. Sunglass Hut is recognized as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with over 100 of them being in South Africa.

Clip in, flip out- Sunglass Hut launches interchangeable Ray-Bans

The range, dubbed ‘Flip Outs’ available in Aviator and Caravan styles offers fashion conscious eyewear enthusiasts the option of changing their look with a variety of lenses.

The Aviator, made popular by Tom Cruise in the movie Top Gun and the Caravan style favoured by Julia Roberts, Jared Leto and Robert Pattinson, have been upgraded. Flip Outs offer brand fans a simple way of customising their sunglasses, each pair of Ray-Ban Flip Outs is available in a kit of three effortlessly interchangeable lenses available in three different shades: gold, black and gunmetal. The mirrored, gradient and polarized lenses offer UV protection and the different colour tints fight glare in any lighting condition – perfect for the South African summer. Lenses easily switch out of the frames and separate lens cases are provided for storing your spares.

Ray-Ban Flip Outs are available at Sunglass Hut stores nationwide retailing at R2750. For more information visit, info@sunglasshut.co.za

Super blogger Bryan Boy dazzles in South Africa

Bryan Boy, famous for chronicling his sartorial adventures through a visual diary of fashion happenings from across the world, recently visited South Africa to talk fashion, eyewear and blogging. The eclectic blogger visited Johannesburg and Cape Town courtesy of a partnership between premium fashion sunglass retailer, Sunglass Hut SA and Marie Claire magazine.

BryanBoy in Dolce&Gabbana from Sunglass Hut SA

Mike Elliott (Sunglass Hut SA MD) with BryanBoy

Bryan Boy, pen name of Bryan Grey Yambao, presented the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in addition to conducting blogger workshops and Sunglass Hut store visits during his five day tour.

Internationally, associations with bloggers have become commonplace with retailers. Brands have recognised the importance of engaging with the ‘new elite’. Locally Sunglass Hut, heralds this movement with blogger relations and partnerships already forming a vital part of the marketing strategy. Brand and product awareness garnered an additional boost during the Bryan Boy tour, with bloggers, media, fashionistas and customers all joining the conversation via social networks and blogs.

"Bryan’s visit to our stores and blogger workshops has proven to be a successful brand awareness campaign due to his knowledge of fashion and love for sunglasses.” said Amanda Rich, marketing manager of Sunglass Hut SA. Rich adds, “We have long supported the blogging community and believe that it is a mainstream vehicle of communication.”

Bryan Boy is one of the biggest names amongst an influential crop of fashion bloggers - with their own commercial contracts, front-row seats at fashion shows and multi -page spreads in magazines. 

During his time in SA Bryan Boy shared his top tips for blogging success:

   1. Decide what you want to blog about, uncover your reasons and stick to it!

   2. Be positive rather than negative.

   3. Bloggers are the new media elite, but will never replace the glossies.

   4. Be real and transparent with your readers. Don’t just copy and paste the work from

      international sources, PR people and journalists.

   5. Only accept sponsorship from brands you actually believe in.

For more information visit, www.sunglasshut.co.za or call: 021 486 6200.

About Sunglass Hut:

Sunglass Hut provides people all over the world with sunglass brands and styles for every taste and wallet. Sunglass Hut is recognised as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with over 100 of them being in South Africa.

Sunglass Hut SA and Marie Claire brings Bryan Boy to SA

@marieclaire_SA and @SunglassHutSA, the leading retailer of international designer sunglasses brands in South Africa, have joined forces to bring world-renowned fashion blogger @bryanboy to South Africa. 

Recognised for his witty fashion comments and insight into what’s hot and what’s not, Bryan Boy will hand over the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in Johannesburg, as well as conduct blogging workshops and store visits with Sunglass Hut.

“We are very excited to have Sunglass Hut involved in bringing Bryan Boy to South Africa,” says Aspasia Karras, editor of Marie Claire. “There is no bigger name in the fashion blogging world than Bryan Boy so we’re delighted that he’ll be handing over our Best Fashion Blogger award at our annual fashion awards, and that he’ll be part of two blogging workshops in Cape Town and Johannesburg.”

"Bryan Boy is the epitome of fashion bloggers worldwide,” says Amanda Rich, marketing manager of Sunglass Hut SA. “Since we support the local blogger community and recognise its impact on fashion, it was only natural that Sunglass Hut SA should bring Bryan Boy to SA. Bloggers are an instrumental and integral part of our communications mix and since 2009 we have been supporting the growing community.

"As a brand that sits on the edge of innovation, we have long since acknowledged the power of bloggers. A force to be reckoned with, they no longer represent commentary from a fringe community,” concludes Rich.

Bryan Boy will conduct two informal fashion blogging workshops, one in Johannesburg (30 August) and another in Cape Town (2 September) where he will share his tips on fashion blogging and take questions from the attendees. For more information on the store visits, go to Sunglass Hut SA on Facebook and follow @SunglassHutSA on Twitter.

@BryanBoy wears Prada Baroque!!

I am super excited about the next few days! Bryan Boy is coming to SA baby!

And we're back...

It sure has been a while!

It has been a crazy time in the sunglasses fashion industry, i am happy to announce the return of out blog space- this stime under another title- "About A Brand", which we love and will continue to update...

So HELLO AGAIN!!