Sunglass Hut introduces PASTELS by Stella McCartney

Following the successful launch of Stella McCartney’s eyewear collection in 2010, Sunglass Hut presents her second collection, a romantic and ladylike inspired story on trend and in line with her catwalk collections for summer 2011.

The pastel and nudes story is testament to Stella’s unique sense of simplistic style, underpinned by an indisputable element of quirk. The summer range comprises of timeless sunglass shapes; from retro round to cat eyes along side elegant shields and classic aviators. It is versatile and undeniably stylish but with a personality all of it’s own. Adhering to the archetypal Stella McCartney aesthetic of ‘less is more’, the simplicity of her design is the element that makes it so fresh and feminine.

Available in pretty pastel pinks, greens, blues, greys and nudes, and ranging from R1950 to R2090 the Stella McCartney eyewear collection is available at Sunglass Hut stores nationwide.


Sunglass Hut: www.sunglasshut.co.za. Sunglass Hut provides people all over the world with sunglass brands and styles for every taste and wallet. Sunglass Hut is recognized as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with over 100 of them being in South Africa.

Clip in, flip out- Sunglass Hut launches interchangeable Ray-Bans

The range, dubbed ‘Flip Outs’ available in Aviator and Caravan styles offers fashion conscious eyewear enthusiasts the option of changing their look with a variety of lenses.

The Aviator, made popular by Tom Cruise in the movie Top Gun and the Caravan style favoured by Julia Roberts, Jared Leto and Robert Pattinson, have been upgraded. Flip Outs offer brand fans a simple way of customising their sunglasses, each pair of Ray-Ban Flip Outs is available in a kit of three effortlessly interchangeable lenses available in three different shades: gold, black and gunmetal. The mirrored, gradient and polarized lenses offer UV protection and the different colour tints fight glare in any lighting condition – perfect for the South African summer. Lenses easily switch out of the frames and separate lens cases are provided for storing your spares.

Ray-Ban Flip Outs are available at Sunglass Hut stores nationwide retailing at R2750. For more information visit, info@sunglasshut.co.za

Super blogger Bryan Boy dazzles in South Africa

Bryan Boy, famous for chronicling his sartorial adventures through a visual diary of fashion happenings from across the world, recently visited South Africa to talk fashion, eyewear and blogging. The eclectic blogger visited Johannesburg and Cape Town courtesy of a partnership between premium fashion sunglass retailer, Sunglass Hut SA and Marie Claire magazine.

BryanBoy in Dolce&Gabbana from Sunglass Hut SA

Mike Elliott (Sunglass Hut SA MD) with BryanBoy

Bryan Boy, pen name of Bryan Grey Yambao, presented the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in addition to conducting blogger workshops and Sunglass Hut store visits during his five day tour.

Internationally, associations with bloggers have become commonplace with retailers. Brands have recognised the importance of engaging with the ‘new elite’. Locally Sunglass Hut, heralds this movement with blogger relations and partnerships already forming a vital part of the marketing strategy. Brand and product awareness garnered an additional boost during the Bryan Boy tour, with bloggers, media, fashionistas and customers all joining the conversation via social networks and blogs.

"Bryan’s visit to our stores and blogger workshops has proven to be a successful brand awareness campaign due to his knowledge of fashion and love for sunglasses.” said Amanda Rich, marketing manager of Sunglass Hut SA. Rich adds, “We have long supported the blogging community and believe that it is a mainstream vehicle of communication.”

Bryan Boy is one of the biggest names amongst an influential crop of fashion bloggers - with their own commercial contracts, front-row seats at fashion shows and multi -page spreads in magazines. 

During his time in SA Bryan Boy shared his top tips for blogging success:

   1. Decide what you want to blog about, uncover your reasons and stick to it!

   2. Be positive rather than negative.

   3. Bloggers are the new media elite, but will never replace the glossies.

   4. Be real and transparent with your readers. Don’t just copy and paste the work from

      international sources, PR people and journalists.

   5. Only accept sponsorship from brands you actually believe in.

For more information visit, www.sunglasshut.co.za or call: 021 486 6200.

About Sunglass Hut:

Sunglass Hut provides people all over the world with sunglass brands and styles for every taste and wallet. Sunglass Hut is recognised as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with over 100 of them being in South Africa.