Super blogger Bryan Boy dazzles in South Africa

Bryan Boy, famous for chronicling his sartorial adventures through a visual diary of fashion happenings from across the world, recently visited South Africa to talk fashion, eyewear and blogging. The eclectic blogger visited Johannesburg and Cape Town courtesy of a partnership between premium fashion sunglass retailer, Sunglass Hut SA and Marie Claire magazine.

BryanBoy in Dolce&Gabbana from Sunglass Hut SA

Mike Elliott (Sunglass Hut SA MD) with BryanBoy

Bryan Boy, pen name of Bryan Grey Yambao, presented the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in addition to conducting blogger workshops and Sunglass Hut store visits during his five day tour.

Internationally, associations with bloggers have become commonplace with retailers. Brands have recognised the importance of engaging with the ‘new elite’. Locally Sunglass Hut, heralds this movement with blogger relations and partnerships already forming a vital part of the marketing strategy. Brand and product awareness garnered an additional boost during the Bryan Boy tour, with bloggers, media, fashionistas and customers all joining the conversation via social networks and blogs.

"Bryan’s visit to our stores and blogger workshops has proven to be a successful brand awareness campaign due to his knowledge of fashion and love for sunglasses.” said Amanda Rich, marketing manager of Sunglass Hut SA. Rich adds, “We have long supported the blogging community and believe that it is a mainstream vehicle of communication.”

Bryan Boy is one of the biggest names amongst an influential crop of fashion bloggers - with their own commercial contracts, front-row seats at fashion shows and multi -page spreads in magazines. 

During his time in SA Bryan Boy shared his top tips for blogging success:

   1. Decide what you want to blog about, uncover your reasons and stick to it!

   2. Be positive rather than negative.

   3. Bloggers are the new media elite, but will never replace the glossies.

   4. Be real and transparent with your readers. Don’t just copy and paste the work from

      international sources, PR people and journalists.

   5. Only accept sponsorship from brands you actually believe in.

For more information visit, www.sunglasshut.co.za or call: 021 486 6200.

About Sunglass Hut:

Sunglass Hut provides people all over the world with sunglass brands and styles for every taste and wallet. Sunglass Hut is recognised as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with over 100 of them being in South Africa.

Sunglass Hut SA and Marie Claire brings Bryan Boy to SA

@marieclaire_SA and @SunglassHutSA, the leading retailer of international designer sunglasses brands in South Africa, have joined forces to bring world-renowned fashion blogger @bryanboy to South Africa. 

Recognised for his witty fashion comments and insight into what’s hot and what’s not, Bryan Boy will hand over the Best Fashion Blogger Award at this year’s Marie Claire Prix d’Excellence de la Mode awards in Johannesburg, as well as conduct blogging workshops and store visits with Sunglass Hut.

“We are very excited to have Sunglass Hut involved in bringing Bryan Boy to South Africa,” says Aspasia Karras, editor of Marie Claire. “There is no bigger name in the fashion blogging world than Bryan Boy so we’re delighted that he’ll be handing over our Best Fashion Blogger award at our annual fashion awards, and that he’ll be part of two blogging workshops in Cape Town and Johannesburg.”

"Bryan Boy is the epitome of fashion bloggers worldwide,” says Amanda Rich, marketing manager of Sunglass Hut SA. “Since we support the local blogger community and recognise its impact on fashion, it was only natural that Sunglass Hut SA should bring Bryan Boy to SA. Bloggers are an instrumental and integral part of our communications mix and since 2009 we have been supporting the growing community.

"As a brand that sits on the edge of innovation, we have long since acknowledged the power of bloggers. A force to be reckoned with, they no longer represent commentary from a fringe community,” concludes Rich.

Bryan Boy will conduct two informal fashion blogging workshops, one in Johannesburg (30 August) and another in Cape Town (2 September) where he will share his tips on fashion blogging and take questions from the attendees. For more information on the store visits, go to Sunglass Hut SA on Facebook and follow @SunglassHutSA on Twitter.

@BryanBoy wears Prada Baroque!!

I am super excited about the next few days! Bryan Boy is coming to SA baby!

And we're back...

It sure has been a while!

It has been a crazy time in the sunglasses fashion industry, i am happy to announce the return of out blog space- this stime under another title- "About A Brand", which we love and will continue to update...

So HELLO AGAIN!!

Limited Edition Bvlgari piece- Sunglass Hut!

The Sunglass Hut Deluxe- a feast for your eyes!
It is said that this Bulgari piece will retailing for nothing short of R90k! Get there first as only 10 pairs were produced worldwide and only one of them are available in SA at the Sunglass Hut Deluxe!!

Bulgari Parentesi Diamond and Gold Limited Edition Sunglasses richly
embellished with a decorative detail made of 206 pavé diamonds totaling
2,50 carats, set in 18kt gold.

10 pairs were manufactured worldwide ...and the only available pair in SA will be launched at the Sunglass Hut DELUXE Sandton City Shopping Centre Fountain court 02 November

GQ announces Seth Rotherham as BEST DRESSED MAN 2010

Seth Rotherham- 2oceansvibe takes the prize at the 2010 GQ Best Dressed Man of the year. The trend setter in fashion credits Popyacollar as his stylist! SWEET!
 The "Limited Edition Gold Dolce&Gabbana shades from Sunglass Hut" is quoted as Seth's summer essential!

Dolce&Gabbana Gold Edition

SUNGLASS HUT RE-LAUNCHES THE DOLCE&GABBANA GOLD EDITION COLLECTION

The Dolce&Gabbana GOLD Edition collection is a tribute to tradition, origins and style. Every single detail expresses luxury, elegance and refinement. The materials used are fine and sophisticated. All the models are made from 18-carat gold plated metal and come in a beautiful case and leather bag.
Apart from the use of gold and painstaking attention to detail, the distinguishing features of this collection are state-of-the-art lenses.

                                                                 
DG 2073K

The Dolce&Gabbana GOLD Edition Men’s model, which has become a benchmark for men who love luxury and style, comes in three new shades: silver, light gold and yellow gold, all 18-carat gold plated. 

The glasses are enhanced by distinguished big-appeal temples, designed to make the logo look even richer. The lightest glass has been used for the lenses with two polarised versions and one in gold mirror effect. Spotted: Seth Rotherham (2Oceansvibe) -GQ bestdressed man of 2010 wearing these!

                                                  

DG 4110
The Dolce&Gabbana GOLD Edition Women’s model comes in a modern up- to-date version of the large cat-eye shape. The metal temple is plated with18-carat gold, embellished with numerous details like the laser-engraved logo, the exclusive internal plaque with screws and metal trims on the temple ends in acetate. Available at Sunglass Hut in black– it is further enhanced by a beautiful case and leather bag.

 Locate you closest Sunglass Hut store here
 

Mid-week Surf talk!

What's so great about Surfing?
So many things really!
Everyone creates their own relationship with surfing and once you start you will soon find your own reasons to love it!

10 THINGS I LOVE ABOUT SURFING!

1. It's fun, pure and simple
2. It keeps you in touch with nature 
3. The sense of community 
4. It's Simple- as easy as the first time you stand up on your board!
5. It teaches patience 
6. Good for body toning without you even realising it
7. It's peaceful
8. It builds confidence 
9. It breaks you away from the hustle and bustle of your crazy busy lifestyle
10. It's beautiful- summer sunsets or stormy days- the show never ends!

So, I have been out of action for a long time and finally hit the water not too long ago- What an awesome feeling! A bit rough on the edges but nothing a few extra sessions can't fix!
It's my pass to sanity- between the crazy expectations and non- negotiables of  everyday life, juggling between work and college deadlines- BACK TO THE BOARD I GO!

Go on, try it! You won't regret it- and dont forget your sunnies!
Sunglass Hut's affordable Arnette sunglass range- the perfect accessory to your wet-suite!

Until next week- Surf's Up!