Sunglass Hut at The J&B Met
South Africa's impressive horse racing event took place at the Kenilworth Race Course on Saturday 30th January.The Met first took place 200 years ago when soldiers invited their ladies to watch them race at Kenilworth, and this of course- in a bid to impress!
The Met is much less about horse racing than it is about Fashion, fashionistas can most definitely be seen showing off glamorous outfits at the Met.
The theme this year was "In Full Colour" and Sunglass Hut's sentimients were..."if it's about fun and about being sexy, savvy, real and inspirational"- then what better place to strut the exclusivity of Sunglass Hut than at the 2010 J& B Met.
Sunglass Hut says: "...we teamed up with the Cafe Caprice- the jewel of Camps Bay's entertainment scene, and off the Sunglass Hut team went to create a hype and interaction with the brand.
The Sunglass Hut brand activators are a team of 6 Sunglass Hut ambassadors who go to events interacting with glamorous fashionistas letting them interact with our brand.
They are at events looking beautiful like the brand- invite visitors to try on and have fun with our product- take their picture, collect their details including mobile numbers and we will drop their photo into a branded Sunglass Hut digital frame. What then? We now had the photo and mobile numbers... and we know how much we all love social networking! Sunglass Hut makes it easier for these fashionistas to upload their latest photo onto Facebook, twitter, etc ... We sent each person an mms branded with the Sunglass Hut logo and a tagline- "you PUT THEM ON at the J&B Met"
Photos were sent about 3 hours after the Met had finished with a separate sms offering them R500 off their purchase of R1750 at any Sunglass Hut store."
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